ADscholars Secures Exclusive FIFA+ Sales Rights in South East Asia, GCC and India Markets

Dubai, UAE – ADscholars is proud to announce its exclusive partnership with FIFA+, the official global digital platform of FIFA, as the exclusive sales partner for the South East Asia, GCC and India regions. This landmark collaboration opens unparalleled opportunities for brands to align with the most prestigious name in world football and engage with over 300 million fans across these markets.

FIFA+ is the definitive destination for football lovers worldwide, offering an unmatched combination of live matches, highlights, original documentaries, archival footage, and behind-the-scenes stories from FIFA’s men’s, women’s, and youth tournaments. Available in multiple languages and localized for different regions, FIFA+ brings the passion, drama, and culture of the game directly to fans’ screens - anytime, anywhere. More than just a streaming platform, FIFA+ represents the heritage and authority of the global governing body of football, ensuring a brand-safe environment for advertisers and a premium experience for viewers.

Through this collaboration, brands in South East Asia, GCC and India can integrate into iconic football moments and connect with one of the world’s most loyal and engaged fanbases. Ad formats include video, Connected TV (CTV), display, and rich media, all backed by precision targeting capabilities and measurable campaign impact. By leveraging FIFA+’s live-action energy and immersive storytelling, advertisers can tap into moments of peak fan excitement maximizing engagement, recall, and emotional resonance.

“This exclusive collaboration with FIFA+ is a milestone for ADscholars and a game-changer for brands in the South East Asia, GCC and India Markets. We’re providing marketers direct access to one of the most passionate fan communities in the world, combined with precise audience targeting and high-impact formats.,” said Satheesh Kumar, Managing Director at ADscholars. Click here to set up a time with us for an exploratory chat.

With ADscholars market insight and FIFA+’s global reach, this partnership ensures advertisers can engage with fans during the world’s most celebrated football moments, from international tournaments to exclusive behind-the-scenes content. It’s an opportunity to connect with audiences when passion is at its peak—building deeper relationships, higher recall, and lasting brand loyalty.

About FIFA+

FIFA+ is the world’s largest dedicated football streaming service that brings fans closer to the game they love. Providing free access to live matches, original content and the official FIFA World Cup™ archive, the FIFA+ streaming service is available worldwide on all devices across web, mobile, and smart TVs.

As well as streaming FIFA’s global tournaments, FIFA+ has now live streamed over 20,000 domestic league & cup fixtures from 100 different countries across all six of the World’s football Confederations, with millions of viewers tuning in from over 200 territories.

With more leagues and competitions being added all the time, FIFA+ continues on it’s mission to make the game truly global by giving fans access to the football they love from all corners of the world.

The FIFA+ app is available globally to download to mobile and handheld devices via iOS and Android. It can be found on all major Smart TVs and with new partnerships on the horizon there will soon be more than half a billion TVs globally carrying the FIFA+ app.

In addition, FIFA+ exists as a 24/7 TV channel through the FAST channel platforms of the leading Smart TV manufacturers including Samsung and LG, as well as through dedicated streaming services, including Roku, Pluto TV, Plex and Rakuten. The FIFA+ FAST channel is already available in almost 150 countries with more soon to come.